Each year, over ten million passengers pass through Bristol Airport – one of the UK’s fasting growing airports. To meet rising demand, the airport is expanding, making digital transformation essential. The website, once a simple information hub, had become critical infrastructure driving its largest revenue stream - car parking - enabling recruitment and serving as a vital resource for the local community and media.
Bristol Airport needed more than a website refresh. It needed a scalable platform to enhance passenger experience, drive revenue and reduce operational costs. Having worked with the airport for over a decade, this was our third website iteration - an opportunity to refine key user journeys, implement modern development techniques and update the digital brand, all while achieving significant cost savings through migration to a more flexible and cost-effective CMS.
Improving conversions was a key strategic pillar. The site needed to make booking parking, checking live flight information and finding travel inspiration effortless. A mobile-first approach ensured seamless access across devices, catering to the growing number of users booking through their phones. Features like Trip Finder, real-time flight updates and a streamlined parking and hospitality experience removed friction from the passenger journey, making every interaction with the airport smoother and more intuitive.
As part of Critical National Infrastructure, security and resilience were paramount. We adopted an infrastructure-as-code approach to enable rapid creation of new environments. Cloudflare and Azure Single Sign-On strengthened security, while technical SEO ensured no drop in organic search traffic post-launch.
The results were immediate. Parking conversion rates rose by 119%, ecommerce transactions increased by 146%, and bounce rates dropped by 9%. The site has become a revenue-generating platform - simplifying travel for passengers while future-proofing Bristol Airport’s continued expansion.
With ongoing managed service support and a new programme of Conversion Rate Optimisation, the website continues to evolve. Bristol Airport now has a digital platform that doesn’t just meet today’s needs - it’s built for the future.
